Special Paints - Pure Passion
Molteni Vernici represents much more than a design company: it's a passion that has endured since 1948, handed down from generation to generation, a dedication to Italian tradition and material culture. This passion is reflected in every product the Brianza-based company creates: every detail is meticulously crafted, and every material is carefully selected to ensure the highest quality.
Molteni Vernici has developed a new concept of "MADE IN ITALY" that combines the manufacturing heritage of Brianza, Italian elegance and style, with innovation and research. Thanks to its constantly evolving design, Molteni Vernici offers unique, high-quality products that meet the demands of the most discerning clients, capable of conveying a special emotion: the feeling of owning a unique piece, an inimitable expression of Italian material culture, able to transform any environment into a work of art. The passion and constant commitment to improving its technologies and products have made Molteni Vernici a leader in the international design sector.
MADE IN ITALY
The Molteni Vernici Plus
With the expression "+ Made in Italy", Molteni Vernici aims to emphasize how Italian manufacturing culture is the true beating and creative heart of the brand.
The term "Plus", on the other hand, represents the added value that every single Molteni Vernici product receives, from the design phase through to industrial development and commercialization. Each product is conceived, manufactured, and sold worldwide with the utmost attention to detail, quality, and long-term durability.
Molteni Vernici sets the trends for true Made in Italy style, transforming every idea, project, or utopia into the most high-performing luxury and design finish, one that only the excellence of architecture, furniture, contract, and shop fitting can afford to showcase in their works.
Molteni Vernici is talent, passion, creativity, but above all, the will to create quality products, because only the things we create make us who we are. "Made in Italy" is a brand that reflects the reality of Italy, a country capable of great industrial achievements, art, immense inventiveness, a picturesque landscape, and young people who grow up, discover their constructive talent, and put it into practice.
The only expression that best encapsulates everything we are is emotion, which is conveyed both through sight, thanks to our constant tendency to capture external stimuli and transform them into captivating products, and through touch, the only sense that allows us to appreciate the tangible quality of physical objects, stimulating emotions.
Always and exclusively in authentic Made in Italy style.
BEDA REG.
Molteni Vernici, recognised at European level as a Colour Designer.
The Company Molteni Vernici S.r.l. is registered in the European Register of BEDA (BUREAU OF EUROPEAN DESIGN ASSOCIATIONS) as a designer. BEDA boasts forty-two members from twenty-four member states in Europe.
Members may be design promotion centers and other publicly funded organizations that promote design at the national or regional level, as well as professional and trade associations for designers throughout Europe. These professional associations represent some 400,000 designers from across Europe in every discipline of work, from industrial and interior design to digital design and branding.
BEDA is a nonprofit organization based in Brussels, and is funded in its entirety by its members. It is managed entirely by a board of directors elected every two years. BEDA was founded in 1969, when there was little knowledge and awareness of the impact designers could have in the business world.
BEDA was able to bring together professional design associations from all over Europe and give it a completely new identity united in one purpose: to promote true design in the world.Initially, membership was only possible for trade associations. Geographically there was a focus on the European Union.
Over time, however, membership was extended to design centers and countries outside the EU, but within the "geographical limits of Europe." As a consequence, the association changed its name from Bureau of European Designers' Association to Bureau of European Design Associations, seemingly a small change, but one that indelibly marked the history and subsequent decisions of the organization.
From this, advocacy organizations with their unique background, expertise, and policy experience at national and regional levels quickly began to address ever-changing policy agendas, thus contributing to the global understanding of the potential of design as a tool for real change.
Today, design is an integral part of BEDA's innovation policy, which continues to be deeply involved in shaping policy for Europe.
ADI MEMBER
Molteni Vernici, an international ADI Member.
After extensive efforts to proudly promote authentic and unique Made in Italy Design, Molteni Vernici has officially become an ADI Member, recognized internationally as the sole producer of paints and finishes dedicated to the world of Design, thanks to its corporate achievements. With this integration, Molteni Vernici strengthens its professional commitment to the design world, ensuring all clients receive added value aimed at showcasing the elegance, unique style, material culture, and distinctiveness of true Made in Italy products. Since 1956, the ADI association has brought together designers, businesses, researchers, teachers, critics, and journalists to discuss design topics: project development, consumption, recycling, and education. It plays a leading role in the development of industrial design as a cultural and economic phenomenon. Its non-profit aim is to promote and help implement the most appropriate conditions for the design of goods and services, through cultural debate, institutional engagement, and service provision.
Since 1962, it has owned and managed the Compasso d’Oro Award, Europe's oldest design recognition, and its Historical Collection, which gathers award-winning objects and documentation, promoting historical research and organizing in-depth exhibitions. Globally, ADI is a founding member of ICSID (International Council of Societies of Industrial Design), the organization for industrial design associations worldwide; it is also a founding member of BEDA (Bureau of European Design Associations), the body that brings together professional industrial design associations in European countries, of which Molteni Vernici is also a part. Finally, it is a member of ICOGRADA (International Council of Graphic Design Associations), the international organization that gathers professional graphic design associations.
