In the context of the Milan Design Week, not all attendance is declared.
Some of them don't show up.
They operate.
It is in this dimension that the Maison Molteni is located.
Not as an exhibitor.
Not as a supplier.
But as a design structure that intervenes on matter.
Within The AP Archive — a fashion archive founded by Fashion Designer and Creative Director Alessia Pellarini and edited by Daniele Daminelli through Studio 2046 — the surface does not accompany the space.
He builds it.
In this context, Clelia, a mirror designed and created by WeDo Art, takes shape.
An object that does not just occupy space.
Activate it.
Its curved and continuous lines establish a direct relationship with the environment.
The two curvilinear doors open along a fluid profile, gradually revealing the reflective surface.
The mirror is not immediate.
It emerges.
It is in the gesture that it is activated.
It is in the interaction that it is defined.
The observer is not outside.
Become part of the work.
A principle that recalls the research of Michelangelo Pistoletto and Olafur Eliasson.
Clelia is a dynamic device.
The perception of volume changes.
Presence and reflection alternate.
The structure, made of wooden material, is defined by an antique pink satin chrome finish developed exclusively with Maison Molteni.
It's not an aesthetic choice.
It is a technical construction.
The surface does not apply.
It is built.
The Maison operates through complete systems designed and engineered to ensure control of the result, where each phase is an integral part of the final performance.
There are no products.
There are no effects.
There are systems.
Each system is built according to:
bracket
enforcement
utilize
For this reason, access to the Maison always takes place through a technical validation phase.
It's the only way to align:
Matter
demeanour
upshot
Without validation, there is no development.
With Clelia, WeDo Art debuts at the Milan Design Week, affirming a path built with international studios and designers, including Pietro Franceschini and Lavinia Fuksas.
There will also be works developed for the Dilmos gallery.
In this context, the surface does not complete the project.
It determines it.
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Access lock:
Save the Date
Milan — Friday
From 17:30
Access by appointment only
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Location:
The AP Archive
Via Sigieri 6
20135 Milan — Porta Romana
